LE SSERAFIM unveils a heartwarming finale in their latest music video.
The group dropped the visual for their lead track “CELEBRATION” from the upcoming album ‘PUREFLOW’ pt.1 on the 24th at 1 PM through HYBE Labels’ YouTube platform.
“CELEBRATION” is an anthem about recognizing fear and discovering the inner strength to confront it—a moment worth celebrating. Members Kim Chaewon and Huh Yunjin contributed to the songwriting, adding personal depth to the track.
The video tells a powerful story of a Creature who isolates itself due to feeling different, and the members who seek understanding and solidarity rather than judgment.
In the opening scenes, the Creature desperately flees from the five pursuing members. But when they finally meet, a surprising twist unfolds: each member reveals they too possess unique features that set them apart from ordinary people, just like the Creature.
This revelation changes everything. The Creature understands the members’ genuine intentions, and the video culminates in a joyful party scene where the Creature, LE SSERAFIM, and beings of all different appearances celebrate together—conveying that being different isn’t inherently negative.
LE SSERAFIM will kick off promotions for “CELEBRATION” starting with KBS2’s Music Bank on the 24th. The full album ‘PUREFLOW’ pt.1 is scheduled for official release on May 22nd.